Dear Costco

I am a big, big fan of your store. I grudgingly respect the fact that you make my buy things I never wanted to. I admire the fact that you have a huge store that is ever crowded, yet fun to peruse. I could spend hours at your store gaping at each section. I appreciate the fact that you are an almost one stop shop for most parties people throw - at work, at home and at the office. I like the samplers you have at very many intersections within your cavernous store- the few vegetarian ones offered and fun to try out with my son. And I appreciate your founder for some of his worker friendly convictions.All the good stuff has been said. Here is why I wrote this post a few hours after my most recent trip to your store. For all my love for you, you dont seem to love me back quite as much. Here is why. I never seem to be able to get the sizes I want at your store. Often times, the pants are 36 x 30 or 40 x 32. The shirts are very rarely S. They are usually L or XL. And it sucks. Because some of the clothes are good bargains. Your purchasers do a good job or picking the right brands and safe colors. But you are not making the best use of Big Data.When I first moved to the Bay Area, I was fascinated to find that the local Costco carried half a dozen Indian items. This was but surely a product of demographic analysis. More Indian customers shop at Sunnyvale Costco than anywhere else in the country, probably with the exception of Edison, NJ. So it was but natural for the Sunnyvale Costco to carry Indian stuff.Unfortunately, that same demographic analysis that you applied for food has not been applied to clothes. Everyone who lives in the Bay Area knows that the local Costco members are probably 75% Asian if not more. We all know that Asians are not very big people. When God made Asians, he didn't use as much dough. I am not being racist here. As an Asian, I know. And we would love it if you stocked enough of our sizes. You know the 30x30 to the 34x32 range. And more of the Small and Mediums please.Most Indians make their annual or biannual pilgrimage to India with suitcases loaded to the brim with gifts for friends and family. If Costco has the right sizes, wouldn't we buy more at Costco rather than drive out of town to the closest outlet mall? Win-win-win?So my dear Costco, think about it. I would love to pick up clothes from your stores. If only…Best Regards,Me